Our team was tasked with producing an engaging launch video to introduce HCom’s new brand mascot and tell the story of the business through a blend of interview content and behind-the-scenes footage. The goal was to emotionally connect employees to Bellboy’s journey and the HCom brand—fostering a sense of pride, excitement, and personal investment in the company’s future. I was sent offsite to capture a comprehensive library of photography and video content, which would be used across the launch video and supporting assets. Throughout the process, I collaborated closely with the creative lead, contributing to storyboarding and shaping the final edit to ensure a cohesive and compelling narrative.