We were briefed by Westpac to produce an offer-led eDM and landing page encouraging "card on file" signups and front of wallet behaviour when customers were shopping online.
Incorporating Westpac's new illustration style, we created digital communications with engaging visuals inspired by space-invaders to highlight the offer incentive to the customer. 
My role in the team was the digital designer and animator, working closely with a copywriter, strategist, executive creative director and two business managers. 
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