CX Lavender required a complete brand transformation to align with its new direction on customer experience and technology. This overhaul encompassed everything from tone of voice and brand values to visual identity. The revamped brand needed to embody a modern, tech-forward approach while staying true to our core commitment: putting the customer first above all.
Role: Design, Motion
Team: Senior Art Director, ECD, Senior Designers, Motion Designer, Strategist, Copywriter
